The right architecture can make or break a project, or an entire company. Participants will learn what architects do, why it is important, and some tips on how to talk about architecture with stakeholders. We'll start with some definitions and case study examples of how architecture supports business goals. Then we'll dig into how an architecture's separation of concerns helps us deal with complexity. We'll also look at some rules of thumb for creating good architectures, consider how to incorporate architecture into agile projects, and finish up with a map of architecture-centric processes.