The success of a software architect relies on his or her ability to influence development teams and decision makers and gain trust from other stakeholders. To achieve this, an architect should communicate effectively, encourage the engagement of other stakeholders, deal with their concerns and successfully handle conflict and opposition. In this talk, I will share the techniques, mindset and character traits required for effective technical leadership, based on my own experiences and lessons learned from years of working as a software architect in a global organization and from studying dozens of the greatest writings from the fields of business, leadership, and communication.