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Registration is open every day from 7:30 a.m. until the close of the day’s sessions.
Breakfast will be served starting at 6:30 a.m. for conference registrants in the Columbine Restaurant.
30-minute refreshment breaks are at 10:00 a.m. and 2:30 p.m. daily.
Lunch is 12:00-1:00 p.m. daily in the Columbine Restaurant.
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Tuesday, May 2 • 10:30am - 11:00am
Get Management Attention and Transform Your Software: Communicating Architecture with Value Proposition Design

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Getting the right attention and setting priorities for development projects can be hard, especially now that many product businesses try to adapt to a world of online services and new revenue targets. As an architect, you understand the value of all the tasks in your backlog, but a limited budget and deadlines force you to prioritize. Inspired by the Strategyzer books, we applied value proposition design to build transformation plans for some of ASSA ABLOY Scandinavia’s software products. We profiled our customer’s jobs and pain points and matched them to values enabled by our software products. Gaps between the stories of our customers and the functionality in our software helped us prioritize our backlog and build a plan that our sales and business colleagues could understand. Do you want to overcome lengthy backlogs and tight development budgets? Would you like to win over your stakeholders by delivering customer value quickly and iteratively? In this session, you'll learn how to use Strategyzer's value proposition design method to prioritize and communicate your development plan.

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Speakers
avatar for Thijmen de Gooijer

Thijmen de Gooijer

Thijmen works as an IT architect within the ASSA ABLOY group in Sweden. He brings modern architecture practice to IT development and operations in the discrete manufacturing industry. Previously he worked at ABB Corporate Research Sweden in a team of software architects and user-experience researchers. There he collaborated with colleagues in Europe, India, and the United States on applied research projects. Thijmen graduated cum laude in software engineering with a double MSc degree from VU University in Amsterdam (the Netherlands) and Malardalen Univeristy in... Read More →


Tuesday May 2, 2017 10:30am - 11:00am
Conference Room B

Attendees (23)