Have you heard stories about how systems were designed in an ivory tower by someone who didn’t understand the customer or the goal? Architecture is about the customer. How do you make sure that you are bringing value to the customer through your architecture? Use customer-centric design processes, often called contextual design or design thinking. In this highly interactive session, participants redesign a system by interviewing a customer, creating a prototype, reviewing it with the group, and getting feedback on the design. Using the methods taught in this session, you can create value for your customers through your architecture and become their hero, or at least not the person in the ivory tower who is ruining their lives. Participants will learn
